Career Accelerator Program

SEO/AEO Specialist

Join our SEO/AEO Specialist Career Accelerator and go from beginner to job-ready. Learn with an ISO-compliant awarding body, trusted by 500+ graduates, on a self-paced 6-12 month pathway to a top marketing career.

Trusted by Experts

Taught by Senior Professionals

Who is a SEO/AEO Specialist ?

An SEO/AEO Specialist is the architect of a brand’s online visibility and authority. They are the experts who ensure a business is not just found, but is the definitive answer on search engines. They master traditional Search Engine Optimization (SEO)—technical audits, on-page optimization, and strategic link building—to rank highly on Google. Crucially, they also master the new frontier of Answer Engine Optimization (AEO), structuring content to be captured by voice search, featured snippets, and “People Also Ask” boxes. They are highly data-driven, using analytics to understand user intent and prove their impact. As search evolves from links to answers, these specialists are essential, in-demand professionals.

What Skills?

What You’ll Be Able To Do After This Programme

Course Breakdown

Your complete learning path for this programme

Foundations of Digital Marketing & Search

Start by understanding the complete digital ecosystem and the fundamentals of how search engines work. This module sets the stage, showing how search fits into a broader marketing strategy and how users find information online, from a simple query to a complex answer.

SEO Deep Dive: On-Page & Technical SEO

Go deep into the technical foundations of SEO. This module covers website architecture, sitemap optimization, and how search engines crawl and index your site. You'll learn to conduct full technical audits to find and fix issues that prevent high rankings.

SEO Deep Dive: Off-Page & Link Building

Build your site's authority and trustworthiness. This module focuses on modern, white-hat link-building strategies. You'll learn how to earn high-quality backlinks, engage in digital PR, and create a strong off-page profile that Google rewards.

Advanced Content Strategy & Keyword Research

Learn to create content that ranks and satisfies user intent. This module goes beyond single keywords to building "topic clusters" and pillar pages. You'll master advanced keyword research and intent analysis to plan content that dominates a subject.

Introduction to Answer Engine Optimization (AEO)

Explore the next evolution of search. This module introduces you to Answer Engine Optimization (AEO). You'll understand the shift from "ten blue links" to direct answers, and AEO's critical role in the modern search landscape for visibility and authority.

AEO Deep Dive: Voice, Snippets & PAA Optimization

Master the tactics of AEO. This module teaches you to structure and mark up your content to win coveted spots. You'll learn to optimize for featured snippets, "People Also Ask" (PAA) boxes, and the unique queries used in voice search.

Analytics & Reporting (GA4, Search Console, AEO Tools)

Measure what matters. This module covers the essential tools for tracking performance, including GA4 and Google Search Console. You'll learn to measure traffic, track rankings, and analyze user behavior, turning data into actionable insights for your AEO/SEO strategy.

Industrial Project Phase 1: Audit & Strategy

Apply your skills to a real-world site. In this first project phase, you will conduct a comprehensive technical SEO and AEO audit. You’ll analyze competitors, identify opportunities, and develop a complete, actionable strategy presented for stakeholder buy-in.

Industrial Project Phase 2: Execution & Optimization

Put your plan into action. In this second project phase, you will implement the on-page, technical, and AEO strategies you developed. You'll then monitor performance, analyze the outcomes of your changes, and make further optimizations based on live data.

Career Preparation & Portfolio Building

Get 100% job-ready. This final module focuses on launching your career. You will build a professional portfolio that showcases your project results, refine your resume, and undergo intensive interview preparation for top SEO and AEO specialist roles.

Why Trust?

Official Recognition That Gives You Credibility

CodeZela

Career Accelerator

Want to make sure which path fits you?

Let us walk you through the curriculum, career outcomes, and the exact skills you’ll build so you can decide with clarity. Whether you’re starting fresh or leveling up, we’ll help you choose the track that matches your goals.